The first ad campaign for Premier Estates Wine based in Australia got noticed all right but also got banned.
What is the connection between ‘the Australian bush’ , the woman’s “intimate area” and wine? Really.
The actress says in the ad as a wine glass is placed suggestively in front of her: “Australia practically jumps out of the glass – in fact, some say you can almost taste the bush.”
A little more than a month after the launch, Advertising Standards Authority (ASA) banned the ad.