To relaunch an ice cream brand.
We conducted an in-store intercept survey to establish which new image would best be perceived by ice cream consumers. We also tested pricing, brand positionning and obtained valuable information on ice cream purchasing criterias, favorite flavors and formats.
Trampoline Marketing worked in collaboration with the graphic designer.
|Retail price optimization, recipe adjustment on tested flavors, packaging was embellished with the chosen concept (by respondents) and the key attributes of the product that matched key selection criterias of consumers were put forward.
All these elements combined generated brand adoption.
July 31, 2014