We are MARKETING SCIENTISTS
Our professionals offer relevant information on which our customers can trust. They rely on our techniques, creative research tools, and meticulous analytical skills.
Do you have a formal MI process that enables you TO BE or TO STAY in front of the parade?
The assessment conducted by our senior members will help you optimize your time and budget for great MI (Market Intelligence). They will identify key market performance indicators to monitor systematically and will provide you solutions on:
- HOW to gather that ‘intel’ (a formal process for gathering data)
- How to analyze and use the data accurately
This service provides a brief profile of each project idea dedicated to business development based on an overview of the available data (internal & external) and a work session. The information gathered quickly sorts ideas based on their preliminary potential and make preliminary recommendations before undertaking a comprehensive study on the chosen idea. This service allows you to take a Go-No Go decision on each idea and consequently reduces the number of potential projects in the pipeline where the most interesting ones stay for phase 2 of evaluation and the others are put in archives for now.
- Research and Development (R&D)
- Identification of New R&D Projects
- Test Product Concepts and Services
- Pre-Testing of Products to Target Customers (Responsiveness)
- Test Price/Analysis of Price Elasticity
- Monitoring the Performance of Products
- Portrait of Sector or Industry
- Analysis of Supply and Demand Market
- Evaluation of Potential New Markets
- Identification of Opportunities and New Customers
- Analysis of Major Trends and Strategic Market Segmentation
- Identification and Characterization of Distribution Networks and Sales
- Identification of Key Success Factors
Study on Sales Analysis
- Trade Marketing
- Assessment of Market Share
- Analysis of Competitive Dynamics
- Identification of Growth Sales Opportunities
- Sales Performance Indicators
- Customer Segmentation Based on Current Sales and Loyalty
It is difficult to provide continuous monitoring of products and services that covers all aspects of marketing, taking into account the different geographical areas. Our service provides a structured, formal and accurate representation of the market.
- Products (Goods and Services)
- Promotional Materials
- Point of Sale Materials (P.O.S.)
- Customer Service
- Advertising (TV, Print and Web)
Study of Customer Satisfaction (B2B, B2C)
How many organizations publish on their website that customer satisfaction is their main priority? How many of these organizations carry out satisfaction objectives and surveys? This type of exercise can not be ignored.
- Comparative Study (Profiles, Behaviors, Perceptions)
- Analysis of Segmentation
- Assessment of Application
- Measurement (Define Variables & Continuous Monitoring) of Satisfaction and Customer Expectations
- Measuring the Quality of Services
- Performance Indicators & Loyalty Index
Strategic Marketing consultancy
Your company doesn’t have any department in marketing specialize in market research or you only have one employee for this task. We offer our support to help you realise differents marketing projects such as…
- Writing a marketing plan
- Implement( partial or complete ) a marketing plan
- Analyze a marketing project
For our pricing click here.
Some projects can monopolize a marketing team for weeks or months. You have one lined-up?
We offer our support to help you realise differents marketing projects such as…
- Getting ready for a TRADE SHOW
- Improve and optimize your CRM
- Launch a new product or service
- Website (review content and manage the project with suppliers
Questions? click here.