A new wine concept was identified to compete with new world red wines in Quebec. The main objective was to validate concept receptivity among Quebec red wine consumers.
A complexe web-based survey where 3 visual concepts and brand names were being validated.
Velluto was the chosen name of 3. Comments provided by potential concumers allowed the graphic firm to improve the visual of the label.
The brand as you see here was launched in Quebec (general listing) with a Venitian red in summer 2013 and at the LCBO in 2014. Another Velluto from Puglia also hit the SAQ shelves in 2014.
March 4, 2015