A new wine concept was identified to compete with new world red wines in Quebec. The main objective was to validate concept receptivity among Quebec red wine consumers.
A complexe web-based survey where 3 visual concepts and brand names were being validated.
The brand as you see here was launched in Quebec (general listing) with a Venitian red in summer 2013 and at the LCBO in 2014. Another Velluto from Puglia also hit the SAQ shelves in 2014.