In 2013, Mrs. Watier and Domaine Pinnacle decided to form a partnership. The product development and its positioning were taking shape and being clarified.
Our solution ?
Trampoline Marketing validated the concept, the name, the bottle, the product’s attributes and a few taglines in preparation for its ad campaign. A complexe web-based study was conducted in Quebec, Ontari, British-Columbia and Alberta to determine if there were significant differences in perception, brand attractiveness and positionning between the regions (to eventually export).
The final product will be sold at the SAQ this Fall, in time for the Holiday “cocktails” season.
Cheers to Quartz, a product cut with precision!
October 23, 2014