This show is a must. Some exhibitors showcase their know-how and their products brilliantly.
There are so many square meters to stride up and down (+67 000 sq), so many encounters to make (50 000 visitors expected this year), 120 countries presenting their wines, their wineries’ story, their know-how.
Almost an impossible task for one person to visit it all. Nevertheless, we have visited some and here are our picks:
Never hesitate to be creative in a thoughtful way
France is famous for many things, The Tour de France being one of them. What a great idea to combine cycling, wines and virtual reality to attrack visitors, and have the opportunity to make them discover you region, winery, brands. Bravo !
Too explicit label
The Original Steak Wine (Mendoza, Argentina). A consumer definitely understands the inevitable pairing to fully enjoy this Argentinian wine.
How can a wine not be vegan ? Labelling laws are not identical across Canada, USA. Thus, we may occasionnally read that a wine contains yeast but that is not the norm…one day maybe. Vegan or not, the idea is to be transparent as a producer, to know what your body intakes.
And to conclude, Champagnes !
Lanson‘s interview by ProWein