Bombardier : SW48

Bombardier : SW48


Identify the US states that would show the greatest export potential for this snow removal vehicule.


To conduct a market study focussing on identifying key factors for the vehicle use, a mapping of the best distribution channel according to states offering the greatest meteorological, legal and cultural potential.

Results !

Clear prioritization of which states to target (potential).

Optimize efforts in finding distributors thanks to a well-elaborated pre-selection of highly-qualified distributors selling to municipalities.

March 4, 2015