Evaluate the concept of a new video game (FPP) among the targeted clientele and establish their overall appreciation of this product.
Our solution ?
4 focus groups were conducted with the targeted segment. Video game players had the opportunity to experiment the prototype and give their appreciation on different game components.
- Confirmation to continue the development of this game (go – no go).
- The development of different elements was improved such as storylines, characters’ physical aspect , graphic display, gameplay, etc.
- The targeted player segment was redefined.