Ubisoft had developed a new game and wanted to validate:
- how it would be perceived to each target it had previously identified as potential buyers/users
- what were the features that appealed the most to each target
We conducted a Web survey in the U.S. among 2 target groups. HEre are some elements that we validated: the appeal of the game, its potential selling price and the game attributes to be put forward eventually during communication efforts (advertising and packaging).
Optimization of the sale price and adjust the display on the packaging to reflect the most promising target group.